Digital Marketing: In the present time things are changing a lot. In such a situation, the most growing technology is Internet Marketing or Digital Marketing, but there are still many people who do not know what is Digital Marketing. So in today’s article, we will know what is digital marketing. And what are the benefits of digital marketing?
In the olden times, whenever a new company was opened, posters were used to make it bigger in the company’s marketplace. Some people used to go to people’s homes with their products, or they used to campaign by organizing camps from place to place. But ever since the rise of online internet marketing, everything has changed.
Now all companies are marketing their products online with the help of digital marketing. Which gives good profit with very less time and less cost. If we talk about some time before today, all the companies used to show their product advertisements on TV. So that more and more people can identify and buy their product.
Although there were some advertisements in the old times, which were made only to sell children’s products, but they were read by everyone to see. But if at present you want to grow your company, and get a good turnover, then digital marketing is the best way. Through this, you can reach your products to the target logo. If your product is made for women only, then you will be able to show them only to women. So that the extra cost of your advertisement will be reduced.
Keeping all these things in mind, we are going to share Digital Marketing Full Information with you. In which you will be given all the information from the beginning to its end. What are its benefits, what are its types, and what is a Digital Marketing Course? and many more? I sincerely hope, if you read this article completely, then you will not need to go to any other article. So let’s start quickly, what is digital marketing, and what are its benefits in business? Let us know in detail all the important information about Digital Marketing (Digital Marketing in Hindi Step by Step) –
What is Digital Marketing?
The process of reaching customers through the digital medium of your product is called digital marketing. This is a type of digital strategy, which is done through the Internet. Which is also called internet marketing. Through digital marketing, all such customers can be shown their services or products, who use the Internet on their mobile, computer, laptop, etc.
Digital marketing was first started in 1971. The first email was sent by Ray Tomlinson for Internet marketing. Although no one in India knew this technology at that time. But in the 1990s, digital marketing failed like a revolution in the whole world. It was combined with new technologies.
Many search engines were created. Apart from this, the storage of many online disks was also increased, with the help of which today we are able to save a lot of our data online. Digital marketing is related to the internet, hence it is also called internet marketing. Through this, the company reaches the information of its product to new customers in less time.
The biggest importance of digital marketing is that through this we can keep an eye on all the activities of the customers. If a customer likes your goods, but he is not able to buy them, then it is helpful, ads can be shown for many days with the same customer, this is a part of digital marketing, which is called Remarketing. Apart from this, the customer can also be informed about his products through several notifications, including the best price or any special discount, etc.
Why is Digital Marketing Important?
Digital marketing is more successful than offline marketing. Whatever big companies are, they have to use a special strategy to do marketing. If this marketing is done offline, then it takes more inside it, and not so much success is achieved. But if we talk about online marketing, then it makes a good profit at a low cost. So let’s know why digital marketing is important.
- Through digital marketing, information about your product can reach the customer very easily and in a short time.
- It gives good profit at less cost than traditional marketing.
- Through digital marketing, the product can be sold by showing it to your target audience.
- Digital marketing sells its product in many ways, including video promotion, search engines, etc.
- The brand value of the company increases through digital marketing, due to which people remember the name of the company.
- Through digital marketing, all its services can be given directly to the customer. Including online classes, and some software etc.
- Digital marketing can promote your product in any country.
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Benefits of Digital Marketing
So far we have learned the basic information about digital marketing and now we know, what are the benefits of digital marketing. for business.
1. Increase customer count and loyalty
Whenever we open a new shop or a new company, it is a bit difficult to bring the customer in the initial days. Even if the customer does come, he does not want to come again with the goods once. If you want to keep your customers loyal to you, then you cannot get a better option than digital marketing.
Through this, your first customer who comes to you can send information about the discount or affordable prices of the product through social media or Gmail at his home. So that he remains loyal to you. Apart from this, you can also show your ads to other people through social media.
2. Giving the customer information about your product at all times
Before digital marketing, people were not able to give information related to their products to their customers. Because of this, they had to lose a lot of customers. But at present, information related to your product can be reached the customers through digital or internet marketing.
Earlier people used to buy Vastu by going to the store after seeing the advertisement of any one product on TV. But in the present time, many companies track customers and provide them with good products at cheap prices. If you have a store, then you should keep running ads on all social media platforms from time to time. So that people stay connected with your product.
3. Reaching the Target Audience
Through digital marketing, you can reach information to the target audience. Suppose your product is for people who are more than 40 years ahead, then you can show your product only to those people. Whose age is 40 years or more? This also saves you money in advertising.
4. Showcase your product in any part of the world
With the help of digital marketing, you can show your product in any part of the world. If you have a local business, then you can show ads for your business only in your area. Apart from this, digital marketing has many benefits.
Types of Digital Marketing
There are generally seven types of digital marketing, which include content marketing, search engine optimization, pay-per-click (PPC), mobile marketing, marketing analytics, social media marketing, and email marketing. Let us know detailed information about all.
1. Content Marketing
Content marketing is done to increase brand value. So that the customer can understand all the information about the product well. If your content gives value to the customer, there are more chances that they will buy your product.
Whenever you write content for any of your products, always provide the truth of the product and all the details about it, this increases the confidence of your customer.
Content marketing includes three types of content, writing, audio, and video. YouTube is the best platform to promote video content, some people also call such content YouTube Marketing.
2. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) has to rank your product inside Google. If the SEO of your website is perfect, then the traffic of your website will increase. So that your business grows. How Search Engine Optimization works for our business. What should we keep in mind to do a good SEO?
For search engine optimization, you have to first find the keywords related to your product, after that, all these keywords have to be inserted into the content in such a way that there is not much stuffing. Great high-quality content is one that is fully optimized. To rank a web page in Google’s search engine, it is very important to put the keyword in the first paragraph of the header. This makes your page better for ranking.
Link Structure means creating the link or URL of your website in such a way that it is easy for Google’s search engine to “crawl”. While creating the URL of the website, you should take special care of some things, that special characters should not be put inside the URL.
You should build the URL according to your keywords so that the site crawler can easily understand it. The best way to crawl URLs is to use a Sitemap inside your website or blog. Do not forget to do respectful internal linking of your web page.
3. Pay-Per-Click (PPC)
Through Pay-Per-Click (PPC), you can promote your web page or business by paying, it is a paid method of digital marketing. Through this, whenever you pay, it will promote your business. Pay-Per-Click (PPC) also works on Google or another search engine like Seo. Which is very helpful in increasing online business.
When we see ads in the middle while watching videos on YouTube, these ads are run by Pay-Per-Click (PPC). Apart from this, it is also run in search engines and mobile applications. Pay-Per-Click (PPC) model depends on your business and how it is, some companies achieve good results by (PPC) even for about $ 100, but some big companies have more competition, they This budget has to be increased. It has many different models.
4. Mobile Marketing
Mobile marketing is a big part of digital marketing. By which the information of the product is delivered to the users using smartphones and tablets. Advertising is run by mobile marketing in many ways, in which information is given to people through social media, mobile applications, websites or text messages. The biggest advantage of mobile marketing is also that it can also target those people who live away from Android phones and give product information through text messages to people who do not have smartphones. can. Most of the big companies use text messages only.
5. Marketing Analytics
Marketing Analytics is an important part of digital marketing, which consists of tracking customer activities and identifying customer needs. Through Marketing Analytics, you can continuously increase your business. If we are, the salary of a Marketing Analytics Executive is more than many other Executives.
Through this, you can also find out, how much activity is being done on which web page on your business website, although Analytics is only a point of Seo. But the data of Google Analytics is most important for us because through this the user can find out which product he is interested in. And in this way, we can give product-related discounts or coupons on that page, which increases the sale of our product.
6. Email Marketing
Just like social media, content marketing, and other internet marketing, there is email marketing. Which is the most useful and effective way to grow a business. To do email marketing, the most important thing is to have accurate data.
To run an email marketing campaign, it is also very important to have an attractive email campaign, which should contain all the information related to the product. So that the customer gets interested in buying the product. Email marketing is mostly used for affiliate marketing.
7. Affiliate Marketing
Affiliate Marketing is a part of Digital Marketing, or we can also call it Internet Marketing. It is a strategy to sell a product. Some products are made available by the owner of the company to other people, which they sell and take their commission.
If we talk directly, Affiliate Marketing means selling any product by sharing it on social media, websites or any blog. Affiliate marketing is a good source of income, the company also keeps on changing the commission from time to time. There are also some products on which 5% to 50% of the price of the product is also available. This marketing strategy can give you a good income. You should definitely read about what is Affiliate Marketing once.
What Is Content Marketing in Digital Marketing?
If you’re a beginner digital marketer, you probably still need to learn a lot. A question also comes here, what is content marketing in digital marketing? So let us tell you that after learning digital marketing, it is also very important for you to learn content marketing. However, content marketing is also a part of digital marketing. But to learn it you need your new thought. With Content Marketing and Digital Marketing, if you create good content about Creative Ideas, then your business gets reached, apart from this both the Sales and Branding of your business increase.
How to do Digital Marketing Course?
What is Digital Marketing? We have known about this. But now let’s also know about how to do a little digital marketing course. Although this is a big topic, which is difficult to cover in this post. For this, you can read the post What is Digital Marketing Course.
Digital marketing is both free and paid. It depends on you, which course you want to do. If you already have experience in digital marketing, and you just want to take a certificate. So in such a situation, it would be right for you to do a free digital marketing course.
But if you are a Beginners Digital Marketer who wants to make a career in this field, then which good institute do you have to choose? So that you can also get a job from the institute itself. There are many such institutes, which provide placements after the completion of the course.
What is the qualification required to do Digital Marketing course?
To do a digital marketing course, you must have at least 12th standard. However, if you go for a job in a multi-national company, then it is mandatory for you to have a certificate of digital marketing and graduation or post-graduation.
How long is the Digital Marketing Course?
The duration of a DMC “Detailed Marks Certificate” certified course is three months. Apart from this, digital marketing courses are of 3 months to 6 months and have different duration. It depends on your institute, how many days of courses they offer you.
How many positions are there in a digital marketing job?
- Digital Marketing Specialist
- SEO Specialist
- SEO Manager
- Front End Web Developer
- Back End Web Developer
- Marketing Analyst
- Social Media Specialist
- Social Media Manager
- Social Media Influencer
- Creative Director
- Graphic Designer
- ECommerce Director
- Product Marketing Specialist
- Product Marketing Manager
- Content Marketing Specialist
- Content Marketing Manager
How to earn money from digital marketing?
So far you have learned about all the important information related to digital marketing in the above article. After going about digital marketing, one more question must come to your mind, How to earn money from digital marketing? Now we will know about this, how can you earn money sitting at home after learning or doing a Digital Marketing Course? When you know about all the things related to digital marketing, then you have many options of how to earn money online, with the help of which you can easily earn money. So let’s know, How to earn money from digital marketing –
1. Content Writing
Content writing is a very good way of digital marketing. Under this, you have to write news websites, blogs, and many other types of content. Through which you can earn good money. This method is called Content Marketing. To become a good content writer, it is very important for you to come to Keyword Research. When you learn to add keywords well to the content, then you can become a good content writer. To find content writing jobs, you can join the group of Content Writers on Facebook.
2. Affiliate Marketing
Affiliate marketing also comes under digital marketing. This money online is a very good way to earn money sitting at home. However, you should know about it before earning money from Affiliate Marketing. For this, what is Affiliate Marketing, read this article completely. You will get all the important information about how to earn money from affiliate marketing and how it works. To earn money from Affiliate Marketing, you have to choose a product for which you get a good commission. Whenever someone buys that product of yours, you get your commission from it.
3. Earn Money From Social Media Marketing
Social media marketing is the most used marketing strategy today. In such a situation, if you learn social media marketing, then you can earn good money from here too. Under this, many such companies come, which always keep their social media accounts active, for this, they need such people, who can post on social media every day. If you know how to handle social media platforms, then you can earn money sitting at home by visiting the Indeed website and finding social media jobs. For how to do social media marketing, you read this article completely: What is Social Media Marketing?
4. Make Money With SEO
Search Engine Optimization (SEO) is considered to be the main method of digital marketing because it is a way through which you can earn money from your website without investing any money. For this, you have to first learn about SEO. After this, you can create your own blog and monetize it with Google AdSense and earn money from it. For all the important information related to what and how SEO works, read this article completely: What is SEO?
5. Earn Money From Email Marketing
Email marketing is used a lot. However, the conversion rate of email marketing is not high. But still, most businesses are using it. In this way, you can earn money by learning email marketing. Or if you have a product of your own, then you can also promote it through email marketing. Also, some people are earning good money by promoting their affiliate products through email marketing.
6. Earn Money By Selling Ebook
If you are very expert in any field, then you can earn money by putting a complete course related to it in EBook. Also, you can sell your Ebook by putting it on many websites like Amazon and Flipkart, and earn good money. However, in today’s time, people are earning money by promoting their Ebook with the help of Google Ads also. You should do this work after taking complete information about it.
7. Earn Money By Selling Photos Online
You can also earn a lot of money by selling photos. When it comes to blogging under digital marketing, bloggers put photos on their blogs, which they buy from many online stock websites. In which the most popular website is Shutterstock. You can click a photo from a good phone and sell it on Shutterstock. For complete information about how to earn money by selling photos on Shutterstock, you can read this article completely: How to earn money by selling photos on Shutterstock?
8. Earn Money From YouTube
YouTube is also a part of digital marketing. Today many people are earning millions of rupees a month with the help of YouTube. If you too have earned money from YouTube, then you must first create a YouTube channel. After this, you can monetize it with Google AdSense by uploading your own made video in it, after that money starts coming from your YouTube channel. However, to monetize your YouTube channel with Google AdSense, it is necessary to have 4 thousand hours of watch time and 1 thousand subscribers on your YouTube channel, only then you will be able to earn money from your own YouTube channel. To know step by step about how to earn money from YouTube, you should read this article completely: How to earn money from YouTube?